Local SEO
Local SEO Services
for Dispensaries
Trends are in constant flux, yet amidst this uncertainty, one thing remains true—consumers heavily rely on search engines, mainly Google, to find local businesses.
As a dispensary, your customer base is comprised of local residents for the most part but includes travelers stopping in on their way through town or during a visit. So, how do you get them to come to you rather than the other guys right down the street?
The answer lies in search engine optimization (SEO), but not just any SEO, SEO that is focused on establishing your locality, better known as Local SEO.
What is Local SEO?
Local SEO is the process of adding extra measures to your marketing efforts that are centered around your location. For example, you want to have the correct address of your business listed on your website, Google Business Profile, and in any other instance that your business appears on the internet, including the Better Business Bureau and Yelp. This is a clear and consistent message broadcasted to Google that helps it to fully understand where your business is located.
By implementing local SEO, the geographical relevance of your website is established. This enables Google to better understand your service area and present your website in relevant SERPs for interested individuals to discover. As a result, your website becomes a magnet for members of your community seeking cannabis products.
How do YOU find local businesses?
More often than not, people will take to their trusted mobile devices to satisfy an immediate need they might have.
Travelers who are making their way through your town may want to find a dispensary to shop at before they head out, so what do they do? They pick up their smartphone and use Google Maps to find a “dispensary near me.”
The same goes for residents within their own communities. Some people might have a preferred vendor, but that doesn’t mean they don’t still search for new places to go.
Put yourself in the shoes of the consumer. Where do YOU look when trying to find a place to buy something you need? We bet we know the answer.
Stay at the forefront of buyers’ searches
Let’s get one thing straight. When it comes to online searches, a staggering 70% of people don’t bother scrolling beyond the first page of results. That’s right, they want to find what they’re looking for quickly. So, if you’re facing tough competition in your local area, securing a spot on that first page is absolutely crucial if you want to attract customers from the web.
Here’s the deal: the Google Business Profile listings are where the action is. This is where most people discover local businesses. So, it’s not just about having a profile; it’s about optimizing it to win attention. You see, the optimized profiles grab the spotlight and sit right at the top of relevant listings, making them appear more trustworthy and appealing to potential customers.
And here’s a little secret: people actually appreciate being directed. Yes, they want to be told where to go. By leveraging local SEO strategies, you can guide consumers who are ready to make a purchase straight to your door. It’s all about that high ranking, my friend. That’s how you reach those interested consumers and turn them into satisfied customers who keep coming back for more.
Optimize your own Google Business Profile
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